AgTech News – Agreement between multinational CNHi and startup AppsforAgri

Geschreven door AppsforAgri
Categorie: News Nieuws
Geschreven: 14 January 2019
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‘Internet of things’ products from AppsforAgri reach further due to agreement with global capital goods company CNH Industrial

CNH Industrial and AppsforAgri introduce a new ‘IoT’ product portfolio as part of the new AGXTEND™ precision farming aftermarket brand. AGXTEND™ features the best-in-class precision farming and ISOBUS solutions to provide customers in the Europe, Middle East and Africa region with comprehensive access to a range of innovative and dynamic technologies. AGXTEND™ accelerates the digital agricultural revolution offering such as scanners, sensors and ‘IoT’ solutions to make farming easier, more precise, efficient and sustainable.

FarmXtend -the new name of the ‘internet of things’ product portfolio- is supplied by the Dutch AgTech company AppsforAgri B.V. This company is specialized in innovative mobile apps, sensors and knowledge on weather and agronomy. The FarmXtend field sensors are wirelessly connected to the farmer’s smartphone, ensuring instant access to real-time farm data. In the FarmXtend app data is uniquely combined with agronomic knowledge into decision supportive information, to protect and optimize yields and reduce environmental impact.


Maximilian Birle, Head of Precision Solutions and Telematics Aftermarket Product Management at CNH Industrial says: “The IoT and environment IoT sensor product are key elements of the AGXTEND™ brand. AppsforAgri has the excellent customer focus we were looking for, with easy to use IoT products and the strategy to derive real agricultural insights from the collected data.

The management of AppsforAgri B.V., Michel de Vree and Corné Braber commented: “It is a great opportunity for our company that our products will be widely available by cooperating with the Case IH, STEYR and New Holland Agriculture networks. This paves the way to focus on further development of new products and services. With our sensors and knowledge, we want to deliver a significant contribution in the worldwide demand for an efficient and sustainable food production, which is exactly in line with our vision.”

CNH Industrial N.V. (NYSE: CNHI / MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website:

About AppsforAgri
AppsforAgri started from passion in agriculture and IT. The professional team of software-developers, data analysts, agronomes and meteorologists make them an unique IT agency. AppsforAgri creates software solutions for international companies like Bayer Cropscience, Syngenta, Friesland Campina, Nutreco and many other players in the agricultural sector. In addition they are working closely with knowledge institutions like Wageningen University & Research and HAS Den Bosch. With the intelligent sensors and their agriculture-knowledge they deliver complete solutions in the field of precision farming ranging from sensors to management-information to aid farmers in working efficiently and sustainable.